Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer by Bryan Foss

A book to download Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer 9780749442927 English version


Download Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer PDF

  • Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
  • Bryan Foss
  • Page: 288
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780749442927
  • Publisher: Kogan Page, Ltd.

Download Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer




A book to download Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer 9780749442927 English version

Overview

"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.



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